Eric DeeranOne mission — help agency owners build businesses they actually love running.

Sell the vacation not the plane ride to get there

29 Aug 2024 · 0 min

Watch on YouTube

0:19

Short YouTube marketing-advice clip by Eric Deeran that uses Delta Airlines commercials as an example to argue marketers should sell experiences (the vacation, connection, destinations) rather than product features (seat comfort, snacks, legroom). The speaker frames this as directly applicable to clients and their messaging.

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