Eric DeeranOne mission — help agency owners build businesses they actually love running.

Sell the vacation not the plane ride to get there

15 Aug 2024 · 0 min

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0:19

A short YouTube commentary (by Eric Deeran) advising marketers to "sell the vacation, not the plane ride": use Delta Airlines commercials as an example that successful ads sell the experience (connecting with the world, visiting beautiful destinations) rather than product features like seats or snacks.

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