Eric DeeranOne mission — help agency owners build businesses they actually love running.

Sell the vacation not the plane ride to get there

5 Sept 2024 · 0 min

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0:19

Short video/presentation advising marketers to promote the end experience (the vacation and connection) rather than service features—using Delta Airlines ads as an example to show that audiences respond to destination and emotional benefit, not technical seat/snack details.

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