Sell the vacation not the plane ride to get there
26 Sept 2024 · 0 min
0:19
A short YouTube video by Eric Deeran (Master Filmmaker) offering marketing advice: use examples like Delta Airlines commercials to argue that marketers should sell the experience (connecting with the world, visiting beautiful destinations) rather than product features (seat comfort, snacks, legroom). The clip frames this as guidance for helping clients focus on emotional outcomes rather than technical details.
