Short YouTube video by Eric Deeran giving pricing advice for service providers: recommend embedding all costs into a single package price and targeting 50–70% margins per package or retainer. The speaker warns against itemizing fees (operations, delivery) because customers focus on a single visible price and may react negatively to broken-out charges.
50–70%
What you do want to do is you just build your prices in to have. You should really be having 50 to 70% margins if you're doing it the right way. So per package, you should be shooting for 50 to 70% as far as a margin. But all that's baked into one price. The customer sees one price. That's how much it is for this package or this retainer. They don't see anything else from you, because customers don't. Shouldn't care about delivery. They don't care. Yeah. They're like, what the heck? Because the minute you show them that, they'll be like, what the heck is this? 20% operations fee? Why am I paying for this? Right. It's kind of like how you hate. I don't know who hates Spirit Airlines as much as I do, but it's like, you go on Spirit, and you.
