Short excerpt from a YouTube video by Eric Deeran (uploaded Oct 5, 2024) advising freelancers/agencies to bundle all costs into a single package price and target 50–70% profit margins. The speaker warns that itemizing fees (e.g., operations/admin charges) confuses or annoys customers and uses an airline-fee analogy to illustrate the point.
What you do want to do is you just build your prices in to have. You should really be having 50 to 70% margins if you're doing it the right way. So per package, you should be shooting for 50 to 70% as far as a margin. But all that's baked into one price. The customer sees one price. That's how much it is for this package or this retainer. They don't see anything else from you because customers don't shouldn't care about delivery. They don't care. Yeah, they're like, what the heck? Because the minute you show them that, they're going to be like, what the heck is this 20% operations fee? Why am I paying for this? Right? It's kind of like how you hate. I don't know who hates Spirit Airlines as much as I do, but it's like, you go on Spirit and you.
