Eric DeeranOne mission — help agency owners build businesses they actually love running.

Stop Sending Bad Calls to the Pixel

9 Oct 2026 · 1 min

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In this segment, Eric Deeran explains why directing traffic from a video sales letter (VSL) to an open, unqualified calendar—without any qualifying questions—and then feeding those calendar bookings back into the Meta pixel is a critical mistake. He argues that sending unqualified leads to the pixel causes Meta’s algorithm to optimize for the cheapest, lowest‑quality conversions, which in turn drives the ad system to find more of the same poor‑quality prospects, degrading overall campaign performance.

Chapters

They have a VSL above it, but they're running it to just a wide open calendar with literally no qualifying factors or questions on that page or on that calendar. So they're running it to that and then they're sending back that data to the pixel, bringing like basically sending back unqualified people to the pixel, anybody who's willing to book a call. And if you've watched any of my videos, you know that is a big no-no because Meta is going to optimize for the cheapest result. And if you're giving it really crappy results and unqualified people that are booking a call with you, it's going to go find more of those types of people and it's going to optimize around that, which is going to put us in a bad place.