Eric DeeranOne mission — help agency owners build businesses they actually love running.

Stuck trading time for money?

6 Apr 2026 · 0 min

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In this short promotional video, Eric Deeran speaks directly to owners of video creative agencies who are caught in a "time for money" model—where each new client requires the owner’s personal labor to generate revenue. He argues that this approach traps the business in a rat race and limits growth. Deeran proposes switching to retainer-based contracts and assembling a dedicated team to fulfill those retainers, enabling the agency to scale independently of the owner’s direct time. He concludes with a call to action, inviting viewers to click a link to a follow‑up video that explains how to implement this transition.

If you're a video creative agency owner and you're in the time for money trap where you have to directly trade your time for money every single time you have a new client, you need to switch to retainers and building a team to fulfill on those retainers. This way you can grow your agency independent of your time and not be in that constant rat race. So if you want to learn how you can start doing that, I put together a short video on the next page. Click the link below, check it out. We'll see you there.