Eric DeeranOne mission — help agency owners build businesses they actually love running.

Stuck trading time for money?

6 Aug 2026 · 0 min

Watch on YouTube

0:21

In this brief YouTube video, Eric Deeran speaks directly to owners of video creative agencies who are stuck in a "time for money" model—where each new client requires the owner’s personal time to generate revenue. He explains why this model limits growth and creates a constant rat race, and he advocates shifting to a retainer-based business structure supported by a dedicated team. By moving to retainers and delegating work, agencies can scale independently of the owner’s personal hours. Deeran concludes with a call to action, directing viewers to a follow‑up short video that provides step‑by‑step guidance on making the transition.

If you're a video creative agency owner and you're in the time for money trap where you have to directly trade your time for money every single time you have a new client, you need to switch to retainers and building a team to fulfill on those retainers. This way you can grow your agency independent of your time and not be in that constant rat race. So if you want to learn how you can start doing that, I put together a short video on the next page. Click the link below, check it out. We'll see you there.