Eric DeeranOne mission — help agency owners build businesses they actually love running.

Stuck trading time for money?

6 Jun 2026 · 0 min

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In this brief promotional video, Eric Deeran addresses video creative agency owners who are trapped in a "time for money" model—having to personally deliver services for each new client. He argues that this approach limits growth and forces a constant rat race. Eric recommends shifting to a retainer-based revenue model and building a team to fulfill those retainers, enabling the agency to scale independently of the owner's personal time. He concludes with a call to action, inviting viewers to click a link to a short follow‑up video that explains how to implement this transition.

If you're a video creative agency owner and you're in the time for money trap where you have to directly trade your time for money every single time you have a new client, you need to switch to retainers and building a team to fulfill on those retainers. This way you can grow your agency independent of your time and not be in that constant rat race. So if you want to learn how you can start doing that, I put together a short video on the next page. Click the link below. Check it out. We'll see you there.