Technician vs Business Owner 🤯 ⚠️

7 Apr 2024 · 1 min
0:59

Speaker (Eric Deeran) warns that videographers/video business owners who work 40–80 hours/week without growth are focused on the wrong tasks—prioritizing craft quality, camera gear, and non-revenue activities (shooting, editing, account management) instead of lead generation, booking sales calls, closing clients, and onboarding. He advises hiring others to handle non-revenue work so the owner can focus on revenue-generating activities; this is framed as the core distinction between a technician and a business owner. Ends with a CTA: comment 'workshop' to receive a free training on auditing time and prioritizing revenue activities.

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