Speaker (Eric Deeran) argues that the primary trait separating agencies that scale to seven figures from those that stall is rapid speed of implementation. Drawing on work with over 700 agencies, he contrasts two camps—those who delay tasks and those who execute immediately—using examples (filming ads, responding to clients, fixing ad problems) and a driving analogy (back roads vs. 120 mph highway) to show why shortening decision-to-action windows and closing loops quickly leads to better results.
Questions this video answers
Speed of implementation.
Over 700 agencies.
Chapters
I've worked with over 700 agencies up to this point, and one of the most common questions I get is what separates the agencies who do well and succeed versus the ones who stall out and don't actually make any progress. And for a while I've been thinking about that, but I was talking to one of our clients on a coaching call and it kind of came to me. It's really just speed of implementation. And I think a lot of people say they want things, but they're not taking the time to really go and do the things they need to do quickly to, to get there. And I'll give you an example. Like if, if we say, hey, go, go shoot these ads, get these ads done. And we have some clients that say, oh, I'm busy on shoots, or, you know, I, I'll get to it next week, or I'll do it in a week or two, or I just don't have the time right now. I'm so busy. That's one camp of people. The other camp of people is, okay, cool, I'm gonna get them done this afternoon and I'll have them done by tomorrow. And the people who obviously do it by tomorrow are the ones who get better results. And as obvious as that sounds, most people are not mo. Like, you have to move very quickly. And one of my mentors taught me this analogy and I really like it. It's like when you're going, when you're making like 10 to 20k a month, you're going. It's like you're driving on back roads very slowly through the countryside, right? If something darts out in front of you, you have enough time to stop. If, you know, you kind of swerve the wheel a little bit, it's not a big deal because you can kind of course correct and get back on track. Now doing 200, 300, 400k a month, like a lot of agency owners want to do, that's like driving 120 miles an hour down the highway. And so if you make like a turn like this, you're going to flip the car and like something catastrophic is going to happen if you, you know, if you see something in the road, you have to move very quickly. And so it's the same like speed you need to have within your business when you're trying to ramp up to that point. And so if you're trying to ramp up to that point, you need to be able to move with that kind of speed. And the people who win are the people who move with the oh, My God, I got to get this done in the next, like, hour, right? And for me, and by no means do I have everything figured out, trust me. Like, but when I'm trying to get something done, I make a list of what I need to get done on my, on my list of things to do. And I say I need to get this done, like, by the end of today or by the end of the hour if I can, if that's possible. And people who are successful shorten that time window to be as small as humanly possible so they can get things done quickly, close the loop on that thing, and then move on to the next thing. And so people who are not necessarily successful or as successful as they want to be, they don't. They have all these open loops, right? They have like a loop up here and a loop up here, and there's something else they got to do over here and they got this thing over here. Like, I just want to get it done, close the loop so that I can forget about it and move on to the next thing, because that's going to get me to where I want to go faster. And so if there's any piece of success, like, yes, there are tactics, yes, there are ways to get clients, ways to get leads, ways to close deals, ways to increase your prices. Like, there are all of those things, but none of those things matter if you do not implement, implement quickly. If you do not get things done quickly. If you take six months to film your ads, then you're not going to get any leads. If you take, you know, a week to get back to people on sales calls, you're going to lose deals. You're not going to close deals. If a client has a problem and they're upset and you take a week to get back to them or you don't get back to them within, you know, a couple of days, that person's going to, they're going to get upset, they're going to leave a bad review. They're going to, they're going to, you know, something's going to happen and it's not going to be favorable towards the business. It's like you have to move with speed and you have to pretend like you're going 120 miles an hour down the highway. Like, you have to move quickly. It's like, same thing with, like, running ads. Like when you're running ads, if you're spending 10 bucks a day, then like, yeah, you can kind of go slowly and you don't have to fix problems very fast. But if you're spending 5 grand a day or 10 grand a day or 20 grand a day on ads, like, you have to fix problems within minutes, otherwise, you are losing money. And there are problems that are going to happen as a result of not fixing those problems. And business is just a culmination of solving problems over and over and over and over and over again. And it's just, how fast do you solve the problems? And that's really what it comes down to. And if you're not solving problems quickly, then, like, you're not gonna move quickly, and you're gonna get stalled by those problems. So hopefully it's helpful. Just a little rant today, something that was top of mind as I was talking to a client, and, like, get things done quickly, move with intention, move with speed, and you will see results faster. Because.
