A short advisory video by Eric Deeran that classifies video service offers into three outcome categories—health, wealth, and relationships—and explains why commercial (wealth) work commands higher prices while wedding films (relationships) sell emotional/relational outcomes. The speaker emphasizes targeting commercial clients because their videos directly drive revenue, enabling higher fees.
Now, when we're selling an offer, it falls into three categories. It falls into health, wealth, or relationships. Now, for video, for this context, we don't really have a health video outcome usually. Now, wealth is obviously commercial work, which is why we help you target commercial work, because businesses, it's going to help them make more money. If we can help people make more money, well, guess what? We can charge a lot for that money, right? The money that we're making them. This is by far the easiest outcome to charge high ticket prices in. Now, the last one is relationships. So this would be an example of, like, wedding films. So when you're selling a wedding film, you are selling a relationship outcome, because they're going to be able to cherish that moment forever. You're selling that outcome. So these are the three outcomes.
