Excerpt from a sales-training video emphasizing that closing is about getting clarity and a decision (yes/no). The speaker reframes rejection as a positive outcome, advocates moving on quickly if a prospect says no, and recommends using a curious, non-confrontational tone to elicit feedback and reach decisions during calls.
Chapters
So, like, that's where I don't want. I think a lot of creatives get into that. Like, I think sales is sleazy because they think it's hard closing when it's really not. Like, if you say no, that's a win because we, you know, we don't have to take up any more time. You feel like it's a good fit and we're moving on to the next thing. Right? Because, like, at the end of the day, who really wants to work with somebody if they say no? Like. Like, if they don't want to work with you, who cares? Like, move on to the next. It's fine. It's not a big deal, but. But that's where I'm just trying to get clarity, to get a decision at the end of the call, yes or no, either way. And I'm always taking, like, this curiosity tone where I'm like, I'm just curious about what it is that you're. Like, you're saying that this is a problem. Oh, like, what do you mean? Like, no worries. Just for feedback on my end. Like, we're always looking to improve. Like, why do you say that? Like, what? Instead of like, well, why do you say that? Like, the tone of it is very important, if that makes sense.