Eric DeeranOne mission — help agency owners build businesses they actually love running.

The fall of traditional agencies

1 Jun 2026 · 0 min

Watch on YouTube

0:27

In this brief YouTube monologue, Eric Deeran argues that traditional video and creative agencies are becoming obsolete if they only produce creative assets and leave distribution to the client. He asserts that agencies that will thrive in 2026 are those that not only create content but also handle its distribution and deliver measurable results for their clients. Deeran emphasizes the need for a shift from a pure creative service model to a results‑driven, full‑funnel approach, and he invites viewers to click a link to a follow‑up video that explains how to start implementing this new model.

This is the death of video and creative agencies. If all you're doing is providing creative to your clients and you're sending them the videos and saying good luck, you're in for a rude awakening. You see, the agencies that actually succeed going into 2026 are going to be the ones that provide actual results for their clients. So they don't just deliver content, but they also distribute that content to get their clients actual results. If you want to learn how you can start doing that, click the link below. I put together a short video on the next page going over exactly how you can start doing this.