A short coaching monologue (YouTube video) emphasizing that in sales people pay as much attention to how you say something as to what you say. The speaker argues that confidence and belief in your product/process—expressed through steady delivery—directly influence buyer reactions and can cause objections or hesitation (for example, issues around taking a deposit).
Because, like, more than you know. And you'll know this if you go and, like, buy from other people and get on sales calls, you're just like, yeah, you're listening to what the person's saying, but at the end of the day, you're really listening to how they're saying it. You're like, does this person really believe in what it is that they're selling? Like, is this person, like, really confident in their process, or are they kind of shaky? Because, like, you could say everything in our script, right? But if you're kind of like, like, shaky on the script, they're gonna be like. They're gonna feed off that energy and be like, I'm not sure. I need to think about it. So that could have been one of the things that triggered your deposit. Your issue at the end with the deposit.
