The power of STORY-SELLING…

The power of story selling. Now, when I say story selling, I mean using third party stories and crafting third party stories to illustrate a point to get consumers to take a specific action. And so I use the example of, like, telling someone to go buy the new Lamborghini versus crafting a story around it. And crafting a story getting people to understand, like, what does it feel like to own a Lamborghini? Or what does it feel like to own this luxury car? What is the lifestyle associated with owning that car? And so when you tell a story around something or you use a third party story to illustrate something, it's so much more powerful than just saying, go buy this thing. Go do this thing. And that's where we really have the opportunity to shine. For business owners when creating commercials is using the power of story selling and using marketing principles.