A short monologue (July 5, 2023) by Eric Deeran about choosing the right market/niches for a video business and shifting from selling one-off projects to pursuing long-term client contracts (organic content, retainers). The speaker describes a mindset change after joining a program/community and reports approaching seven clients over three months with this new approach.
Like, if you, if you know what you're looking for, if you understand that these are the, like, there's a handful of niches that are, that are great to start with. Master filmmaker, if you're aware of that information, you start to look at your warm leads a little bit differently in your community. A little bit differently. Like, how can I plug in here and get more of a long term contract with this client? Whereas maybe I would have been talking more about one off projects here, one off projects there. So this mindset shift, starting off with long term and getting them rolling at a, you know, organic content, create leads, that whole mindset shift. For the first three months, I've, I've approached, you know, seven different clients and with a different cone, a different mindset than I think I would have done if I wouldn't have joined. Taking the jump to join.
