Eric DeeranOne mission — help agency owners build businesses they actually love running.

The Sales Stat Closers Can't Fake

30 Sept 2026 · 0 min

Watch on YouTube

0:25

In this excerpt from his YouTube video, Eric Deeran explains that common sales performance metrics such as show rate and close rate are easily gamed by sales closers—through tactics like canceling calls, pre‑disclosing price, or other tricks. Because these numbers can be manipulated, Deeran dismisses them as reliable indicators of performance. Instead, he champions "cash per call" as a keystone metric that aggregates the true value of a salesperson’s activity. Cash per call directly reflects the amount of revenue generated per outreach and, according to Deeran, cannot be faked; it is either high or low, providing an unambiguous measure of effectiveness.

Closers can very easily manipulate the show rate, the close rate, by canceling calls or telling them the price beforehand or just doing any sort of tricks or things that they can do to manipulate that stat. That's why I don't look at that stat, because you can't argue with, I gave you this many calls and you closed this much money. This is your cash per call. It is a keystone metric that tells you about all of the other metrics in one, and they literally can't fake it, right? And so there's no way to get around it. It's either it's high or it's low.