Eric Deeran shows how to turn your best organic videos into paid ads on Meta. Identify posts that overperform, run them as lead-gen campaigns with Facebook forms, and convert leads into clients. Use the results as proof to charge higher retainers.
What's going on guys? Wanted to make a quick video because I got a lot of questions about this but it's how do I actually get my clients results with content? I'm going to walk you through a very simple system of how you can use content you've probably already shot for them and how to use that with ads to start getting them measurable results so you can actually justify what it is that you're charging them. And hopefully you can charge them a lot more like 5 or 10k a month retainers. So here's what you're going to do. So if you are already creating content, alright guys, I got a new Apple pen, so my writing might be really bad. So let's say you're already creating content, right? Let's say you're creating short form pieces of content for them. Here you go, right here. And let's say that you're posting these organically. So if you're posting these organically, what we can do is we can figure out, okay, which one is the winner. So based on the ones that you post, you're gonna notice that some of them get more views than others. Let's say this one gets more views, this one gets more views, this one gets more views. Great. So then what we're gonna do is simply take these pieces of organic short form content right here. These are play buttons. Sorry again, getting used to this mouse. You're gonna take these organic pieces of content that performed well and you're gonna put them into an ad. And so you're just gonna go into the meta business suite, you're gonna set up a lead gen campaign. You're gonna do a Facebook lead form right here. Move me out of the way here. You're doing a Facebook lead form and then you're going to take these three pieces of content that worked really well and we're going to use these as ads. So you're going to have your campaign right up here. You're going to have your ad set and then you're going to have your ads. And in this case we have three ads, fairly simple. So what we're going to do is simply put these in an ad set. Let's say that we're working with a med spa. You're going to go to your med spa and say, hey, we have these organic pieces of content that we created for you that are working really, really well right now. I would love to put some ad spend behind that. And that's part of our service where we charge, you know, 3 to 5k a month. We're going to run the ads for you and actually get you leads so you can start closing these leads. Because what happens is these organic pieces of content don't always get a ton of push. They basically, you get a good piece of it and then they. They go up and then they'll just die out. Whereas what you could do is you can use these as actual ads. So now you have your three pieces of ads right here. And usually what happens is this is a little hack. These pieces of organic content that work really, really well organically end up absolutely murdering it. As ads, they work really, really well, which means you get super. You get super cheap cost per leads, cost per calls, whatever it may be that you're looking to optimize for. But these usually end up crushing it on the actual ads. So what I would do is drive these to a lead form. This is something we help our clients actually set up as well. But. But drive these to a lead form and then have the med spa or whoever's at the front desk call the leads. So pick up the phone and call and then turn a percentage of those people into clients. Now, once you could do this successfully, you are able to justify what it is that you're actually charging your clients because you're getting them an actual result, you're getting them actual leads, then you can say, hey, guys, we generated you. Sorry, guys, my handwriting's terrible today. With this new pen, we generated you 50. Oh, my God, this is so bad. 50. Here we go. Leads. We generated you 50 leads. So with those 50 leads, you turned that into 10 clients. That made you a total of, I don't know, let's say it made them 50k. And then you're gonna go and get a case study with these guys and say, hey, look how we helped this med spa generate $50,000. And after I have that case study, guess what I'm doing next. I'm running an ad to other med spas saying, hey, we helped this Med Spa get $50,000 in patients in a month, in. In two months, whatever the timeline was. If you want to learn how you can do that as well, click the link below, fill out my lead form, book a call with my team, and we'll see if we can help you. And then you round and around you go, guys, this is how you actually get clients results. So if you're already doing organic content, look at the organic content that's performing really well, figure out how to then take that, put that into a meta campaign, launch a lead gen campaign, run a Facebook lead form and get them an actual ad also up and running so they can actually start generating deals and money from it because they do not care. They do not care if the content looks beautiful if it doesn't generate them more leads. So hopefully this helps. If you guys want to learn more about how we can actually help you at Master Filmmaker, do this or you want our help doing this? This is something we help our clients with. Click the link below. Schedule demo with our team. Otherwise, keep enjoying the free stuff. We'll see you in the next video.
