Eric Deeran walks through a lead-generation system for video services: collect contacts, send a value video, use a qualifying calendar, then automate follow-up with AI. He shows how 100 leads can turn into $30k to $60k in revenue.
In this training, we're going to be going over how we generate leads on Autopilot and the same types of systems that we're setting up for our clients right now that are helping them generate 30, 40, 50, $60,000 deals and helping them scale their business. So without further ado, let's jump in and enjoy what's going on, guys. Okay, so as far as the system for getting leads, it's pretty simple, right? We have a couple different systems here, but this is the one we mainly use. And let me walk you through it. So trying to get traffic into the system. First part of the system is data collection. And what that means is we're getting the contact information for these leads for these people who are interested in your video services. And then from there, we're pushing them into a system where they watch a value. And this could be a variety of different things. We use different things for different clients based on where they're at and what they have in place. But it's a value video that explains the value of what it is that you do and how you can potentially help these customers. Instead of you having to pitch them yourself, you have this value video pitching for you. And that's the beautiful thing about it. And then below that, we have a calendar with qualifying questions. So one of the biggest things I see, one of the biggest issues I see with other people is they don't have some sort of qualifying questions. They don't know their market, they're not clear on who they offer their service to, and they don't know how to disqualify people who are not necessarily the right fit. And the reason that's so important is because if you have people coming in and they're not a good fit, you're talking to people who are unqualified for your service. And so it's really important we help you hone in those qualifying questions. But you want to have a calendar with some sort of qualifying question on there, right? And then after that, that turns into a booked call, and then from there they go to a thank you page here where they can watch. Objection. Handling content before their call with you, what's going to happen as well is when they come in here with the data collection, we get their information so we can put them into our system, into our CRM. So if you're not using a CRM to track and qualify and have pipelines with your leads, you're leaving a lot of money on the table. And the reason that's so important, and I'll show You in one second with the number breakdown. The reason that's so important is because you can't follow up with them if you don't have some sort of system to follow up with them. And so a lot of people, you know, a lot of people waste time trying to follow up manually. Where we build out systems and processes to follow up and nurture your leads for you, where you don't have to have as much human to human interaction with them. And we use systems with AI, we use systems with follow up sequences. We build out all sorts of systems to be able to get these people nurtured and back on the phone with you if they're on the fence. And that actually scoops up about 80% of the booked calls is through the follow up process. I'm sure you've heard the saying fortunes in the follow up, that's why it's so important. And then 20% of these people are actually going to come through and book themselves right away. And that's why we have these follow up sequences. Because it's obviously way more than half of your bookings are going to come from these follow up and nurture sequences. And you really have to make sure you're doing them the right way. If not, you're leaving a lot of money on the table. Another key thing here is when you get these leads coming in, you want to make sure you're following up with them within the first 5 to 10 minutes. After 5 to 10 minutes, your likelihood of getting in touch with that person drops off significantly. So if you don't have systems and processes to automate that for you, it's going to be really tough to try to follow up with those people manually. So we got to have immediate follow up here. Break down some numbers here. So let's say so on average our clients are seeing a 15 to 30% lead to booking percentage. Now what that means is, I'll break that down in a second. But if 100 people come in, that's turning into 15 to 30 qualified calls. If you have 100 people come into the system and then from there book to close. So people who are booking to closing is about 20 to 40% depending on the price of the offer. And so that means 100 people come in, 15 to 30 of those people book calls, that turns into three to six clients. And at the price points that we price you at, that's going to be 5 to 10k per client, which immediately turns into 30 to $60,000 in revenue. And so this is just taking the worst case percentages here, 15 and 20% for lead to booking and then booking to close ratio. So hopefully you can understand how if you can pour a hundred people into this, you get 13 to 30 calls out and then that turns into three to six clients. So if you want more clients, you pour more people in at the top end here to get more clients on the back end. Right? And then that turns into cash for your business. But this is an example of a repeatable system, and this is why I preach this, because referrals can only get you so far. And referrals are great. Right? But the issue is, is they're not repeatable. I can't pour more in at the top to get more out at the bottom. I have to wait for people to refer me. If you don't have a system like this in your business, I would highly recommend getting something like this in place and set up. And if you need help doing this, reach out to us. We're more than happy to walk you through how we do this and how we could potentially help you set this up for your business. I hope you enjoyed that training and hopefully you can start to see how this could potentially work for your video business. If you have any questions, feel free to reach out. Schedule a call with our team and we can see if we could potentially implement something like this in your video business.
