Transcript excerpt from a YouTube video (Eric Deeran) advising filmmakers/creators who produce videos for nonprofits to document and showcase quantifiable fundraising outcomes. The speaker recommends capturing specific metrics (e.g., “we raised X in Y time”) from past client campaigns so those results can be used to demonstrate impact to prospective nonprofit clients.
But what about the funds that you helped raise on those events? Because I've had a lot of clients who do the similar thing, like create videos for nonprofits. And if you can, like, if you can just document, hey, we were able to raise X amount of funds in this much time using the content that you created for us, then we can document that as well. When the next nonprofit or someone comes to us, hey, we want to do this big video. What have you done as far as, like, what sort of results have you seen when it comes to, like, increasing funds raised? Oh, well, we've done X, Y, and Z. And then you can showcase that in those videos.
