Eric DeeranOne mission — help agency owners build businesses they actually love running.

This Friction Kills Your Booked Calls

30 Sept 2026 · 1 min

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In this segment, Eric Deeran explains how the separation of lead capture and call booking onto different pages creates friction that leads to significant drop‑off. Requiring prospects to re‑enter their information on multiple steps increases the cost per call and reduces the conversion rate from lead to booked call. Deeran recommends aiming for at least a 60% conversion rate and suggests using an embedded or "eye‑closed" scheduler—tools that keep the booking process on the same page—to eliminate redundant steps and capture the “free money” lost to friction.

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This drop-off can also be caused by if you have your lead, your lead event or capture on one page, and then they have to click and go to a separate page to actually book the call. That can increase your cost per call simply because there's too much friction of me having to put in my info. Then I go to another calendar and I got to put my info again in, and then it puts me in a place where I'm like, okay, I got to do this and then I do that again, and then I got to keep going through this, all this, all this, all these steps. And you have a lot of drop-off there. And so you should be ideally getting at least 60% of people who become a lead to then go and book that call. That's That is if you're using some sort of eye-closed scheduler like this, or there's, there's other ones on the market as well that you can look at. But I'm looking for that. I'm looking for at least a 60%, because if not, there's a lot of free money I could be getting there by just reducing the friction between the cost per lead and the cost per call.