Eric Deeran says most ads fail because the product is priced too low. A $15k offer needs one sale to work; a $100 item needs hundreds. He recommends raising prices or bundling to make ads profitable.
One of the main reasons I've seen ads not work for high-ticket businesses or just businesses in general is because they're not a high-ticket business because they don't charge enough money. Half the battle with ads is just having an offer that is high enough priced to get a better return. Like if you're trying to sell $100 things on ads, you're going to have a really bad time compared to someone who is selling something for $15,000, $20,000, $30,000, $40,000, $50,000, because those people, need one sale to ROI, whereas you need hundreds of sales to ROI. And I would think through this within your current offer and think to yourself, how can I make my current offer higher priced to where I can sell a bigger package on the front end to better ROI on ads?
