Eric Deeran explains why you need to diagnose what a client actually needs before making their video. Ask where they are now and where they want to go, then show how your video gets them there.
But the really, the biggest thing, I think, for you is just to go into it with, like, let me get some diagnosis, let me get some discovery. Let me figure out where he's. Where he's at, where he's looking to go, and then just relate that diagnosis and tie the bow on it to where you're like, we're gonna make this video to get you this outcome, this video to get this outcome and really tie that in.
