Eric DeeranOne mission — help agency owners build businesses they actually love running.

This is why diagnosing clients needs is so critical

10 May 2025 · 0 min

Watch on YouTube

0:17

Eric Deeran explains why you need to diagnose what a client actually needs before making their video. Ask where they are now and where they want to go, then connect the video directly to that outcome. Skip this step and you'll make something that doesn't solve their problem.

But the really, the biggest thing, I think, for you is just to go into it with, like, let me get some diagnosis, let me get some discovery. Let me figure out where he's. Where he's at, where he's looking to go, and then just relate that diagnosis and tie the bow on it to where you're like, we're gonna make this video to get you this outcome, this video to get this outcome and really tie that in.