Eric DeeranOne mission — help agency owners build businesses they actually love running.

THIS is why most people are broke...it's ironic honestly #shorts

28 Dec 2022 · 0 min

Watch on YouTube

0:20

Short YouTube monologue (Eric Deeran) arguing that many people remain broke because they withhold too much information from prospects. The speaker's main claim: to get more customers you should give away substantial free value—holding secrets reduces perceived upfront value and prevents prospects from trusting you with their money.

Most people are broke because they hold way too much back from their actual prospects and from their audience. And so the best way to get more customers is to give away more value for free. And I know it's counterintuitive, but if you hold on to too many secrets, people are not going to want to come work with you because they just feel like you're not providing any kind of value upfront. So how can they trust you with their money?