Most people stay broke because they hoard information instead of giving it away free. Show prospects your actual value upfront, and they'll trust you enough to pay.
Most people are broke because they hold way too much back from their actual prospects and from their audience. And so the best way to get more customers is to give away more value for free. And I know it's counterintuitive, but if you hold on to too many secrets, people are not going to want to come work with you because they just feel like you're not providing any kind of value upfront. So how can they trust you with their money?
