Eric DeeranOne mission — help agency owners build businesses they actually love running.

Too many different clients

25 Aug 2026 · 0 min

Watch on YouTube

0:26

In this short promotional video, Eric Deeran speaks directly to video and creative agencies, explaining that serving a wide variety of client types—such as weddings, real estate, and other businesses—prevents them from scaling effectively. He argues that the core issue is the lack of a repeatable process caused by diverse client needs. Deeran advises agencies to niche down to a single client type, which enables the creation of standardized workflows. With a focused niche, agencies can then scale more predictably using paid advertising and retainer contracts, ensuring a steady stream of similar clients each month. He concludes with a call‑to‑action, directing viewers to a follow‑up video for deeper guidance on implementing this strategy.

If you're a video or creative agency and you have all different types of clients, this is why you can't scale. You might be working with different types of businesses, doing weddings, doing real estate. This is the main reason you can't scale is because you have too many different types of clients. What you need to do is niche down into one specific type of client so it becomes a repeatable process. This way you can scale with paid ads and retainers because you have the same type of client coming in every single month. If you want to learn more about how we can help you do this, I put together a short video on the next page. Click the link below, check it out. We'll see you there.