A short interview-style conversation from a YouTube video titled "Transforming Your Business with Niche Expertise" where two speakers discuss how niching into a single service type helps attract more relevant clients. The speaker explains that having only relevant project examples makes it easier for prospective clients to see themselves working with the creator, improving perceived fit and results.
Like, how do you feel like with the. Like, do you feel like you've. You've seen a difference now that you've niched down into, like, one specific area and become more of an expert there? How do you feel like that's changed things for you up to this point?
It's helped a lot because in the past, like, for example, if I was trying to get a new roofing client and they'd want to see examples of my work, it'd be like, well, here's a video I did for a factory. Here's a video, you know, that I did for an organization, a charity organization, and.
Right.
It just wasn't relevant. But when I'm focused on this one service type, then all my project examples are relevant for every client I'm trying to attract.
Right. And they feel like it's specific to them, it sounds like. Because I think that's the biggest thing. When clients come to work with us, with you, with any company, they want to look for people who look like them that have seen success working with you.
