This YouTube video (by Eric Deeran - Master Filmmaker, uploaded April 5, 2025) advises business owners to raise prices to attract higher-end clients and intentionally accept a lower close rate (targeting around 30–40%). The speakers argue that losing some clients is desirable if it yields higher-profit customers, simplifies scaling, and prevents backend operational bottlenecks caused by charging too little per customer.
Like, if your close rate's above 40%, the first thing I typically look at is like, why don't we keep increasing our price points? Why don't we keep increasing those and trying to get that higher and higher and higher to drop your close rate to like 40 or 30%? And his thing was, well, I'm worried I'm going to lose clients. And I said, yes, you will. But that's kind of the point, because.
At the end of the day, we.
Only want to work with people who.
Are higher end clients.
And it's easier.
To scale a business by just simply.
Increasing the price point.
Rather than.
Continuously having, trying to get more people having.
Operations in the back end getting bottlenecked because you're not charging enough, not making enough.
Profit per customer.
