A short YouTube talk by Eric Deeran on producing high-value video content efficiently. The speaker recommends focusing on smaller-scale deliverables (video stills, reels) in addition to a main video, and streamlining the editing process so these assets can be produced quickly. These changes raised perceived value while reducing the time/cost burden of large-scale editing.
And so we can have the production level and the value be high, but we can produce more smaller scale deliverables versus, like a larger scale deliverable, which takes a lot of editing time. Takes a lot. You know, it's, it automatically everything out. It's hard to, it's hard to figure out what the, you know, what that cost is going to be when you're working with editors. And so we just streamlined all of that. And so we added video stills, we added, you know, reels, things that we knew that we could pump out really fast once we have like a main video. I mean, that stuff is super easy to do. And so we added that. So the perceived value increased significantly when they saw that.
