Eric DeeranOne mission — help agency owners build businesses they actually love running.

Want to get paid more per video?

15 Apr 2026 · 0 min

Watch on YouTube

0:22

In this brief YouTube segment, Eric Deeran advises video creative agencies to increase profitability by shifting focus from producing many videos to generating client leads. He explains that typically only one or two ads become winners; agencies should identify these winning ads, reuse them over time, and adopt a result‑based pricing model that charges clients based on the leads the videos generate. This approach allows agencies to earn more while doing less work.

If you're a video creative agency who's creating a ton of videos for clients every single month, the truth is you can actually do less work when you focus on getting clients more leads. And here's how. Typically, when you're running ads for clients or creating ads for clients, it's only 1 to 2 ads that become the winners. And once you find those winners, you can ride those for a very long time. This means you only have to—
of leads from these videos and you're charging based on results, which means you get paid more for less work, less