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In this short promotional video, Eric Deeran speaks directly to video creative agencies that churn out many videos each month. He argues that agencies can earn more while doing less work by concentrating on the 1–2 ad creatives that generate the most leads for a client. By identifying these winning ads, an agency can produce only about 5–6 videos over a few months, charge the client based on the results delivered, and thereby increase revenue per video, reduce deliverables, and keep the client happier. Deeran ends with a call‑to‑action, inviting viewers to click a link for a short follow‑up video that explains how to implement this approach.

Chapters

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