Eric DeeranOne mission — help agency owners build businesses they actually love running.

What boat are you in?

28 Feb 2022 · 1 min

Watch on YouTube

0:41

A short YouTube monologue that uses a Warren Buffett metaphor (“what boat you’re in”) to argue that being in the right market and serving the right clients matters more than simply working harder. The speaker warns that grinding without market fit leaves businesses—especially service businesses like video production—struggling, and relays a mentor’s advice that it’s as hard to build a small business as a big one, so you may as well aim to build a big business.

Chapters

As Warren Buffett says, it's not about how hard you row, it's more so what boat you're in. So something that I've learned over the past couple years is that it's really important to be in the right boat. So you could be rowing really hard but if you're not in the right boat, if you're not in the right market, if you're not serving the right clients, then it's really, really difficult to gain any traction. And so you could be grinding really, really hard. But if you're not working for the right types of people, you could be working just as hard as everyone else but still still be struggling in your video business, in your business no matter what it is. And so something that really stuck with me that one of my mentors told me was that it's just as hard to build a small business as it is to build a big business. So you might as well build a big business.