Short YouTube transcript in which Speaker A defines a "sticky" deliverable: recurring, monthly items delivered to clients (examples: ad creatives, short-form content). The speaker advises caution about delivering testimonials every month due to scheduling/logistics. Source: Eric Deeran - Master Filmmaker.
What is a sticky deliverable. Yeah. So those are going to be things that you drip out to the clients on a monthly basis. Okay. Could be, you know, could be ad creatives. It could be short form content. I try not to do testimonials every single month just because, you know, there could be some scheduling, logistical things that come into play. But yeah, things that are delivered on a monthly basis to the clients. So, yeah, ads, short form content, things like that, I love it.
