Short YouTube clip (speakered transcript) defining the marketing term “sticky deliverable.” Speaker explains that sticky deliverables are items delivered to clients on a recurring (monthly) cadence to maintain engagement—examples given include ad creatives and short-form content; testimonials are mentioned as possible but not recommended monthly due to logistics.
What is a sticky deliverable. Yeah. So those are going to be things that you drip out to the clients on a monthly basis. Okay. Could be, you know, could be ad creatives. It could be short form content. I try not to do testimonials every single month just because, you know, there could be some scheduling, logistical things that come into play. But yeah, things that are delivered on a monthly basis to the clients. So, yeah, ads, short form content, things like that, I love it.
