A short persuasive message aimed at filmmakers and video business owners arguing that a recession is the best time to scale. The speaker says economic downturns reduce competition because competitors hunker down, creating opportunities to acquire clients by mastering sales, marketing, fulfillment, and client-acquisition systems.
If you're a filmmaker or video business owner, now has never been the best time to scale your video business. Now, why am I saying this? You may be worried because there's a recession, because there's other things happening in the economy. But the reason why it's the best time to scale is because everyone else is worried. They're scared. They're hunkering down, they're contracting, which leaves a ton of room and a ton less competition to take over clients and take over the marketplace. And if you can learn the sales, the marketing, the fulfillment aspects, to implement a client acquisition system and then be able to sell those clients when they come in and sell those leads when they come in, then you can take a lot of clients from other people in the marketplace. And that's why it's the most exciting time to be able to take over in this space.
