Short advice on lead generation recommending platform choice based on target market: LinkedIn for larger companies, Facebook/Instagram for small-to-medium businesses. Advocates inbound lead generation through a nurturing system to build familiarity and trust rather than outbound outreach.
So this is another really good question. It really is just going to depend on who your market is. If you're marketing towards bigger companies, we typically use platforms like LinkedIn. If you're marketing towards smaller to medium sized businesses, we typically use Facebook, Instagram. We're driving them into a system as far as, like, getting them in, nurturing them through this system and then getting them to know, like and trust you. We prefer inbound leads as opposed to going outbound, and so we set up a system to basically generate those leads and bring them inbound to you.
