Short monologue advising video-business owners on lead generation strategies. The speaker compares outbound (organic outreach/DMs) versus building an inbound system, stating a preference to pay for inbound lead generation to save time and to receive warmer, easier-to-close inquiries. The speaker notes trade-offs between spending money versus spending time when acquiring clients.
So what's the best way to get more leads for my video business? This is a really good question as well. The best way. There's. There's a ton of ways to generate leads, right? You could do organic outbound. You could create an inbound system. I prefer creating an inbound system because I don't have a ton of time to waste on DMing people. Now, you can either acquire clients for free but pay your time or pay and not have to pay as much in time. So you either spend in money or time you have to spend in either one of those things. Sometimes both. I prefer to spend in money, spend a little bit of money to generate leads to come inbound to me, which then I can close and turn into sales calls and then close those deals without having to go outbound. The issue with going outbound that I don't like is the frame of reference or the frame that you have over the conversation is completely different. You can't say, hey, what made you want to opt in? Or come to me, what made you want to book a call with me? You can't.
