A short YouTube clip advising that the best lead-generation approach depends on the target market: use LinkedIn for larger companies and Facebook/Instagram for small-to-medium businesses. Recommends driving prospects into an inbound nurturing system that builds know-like-trust, preferring inbound over outbound lead methods.
So this is another really good question. It really is just going to depend on who your market is. If you're marketing towards bigger companies, we typically use platforms like LinkedIn. If you're marketing towards smaller to medium sized businesses, we typically use Facebook, Instagram. We're driving them into a system as far as, like, getting them in, nurturing them through this system and then getting them to know, like and trust you. We prefer inbound leads as opposed to going outbound, and so we set up a system to basically generate those leads and bring them inbound to you.
