Eric Deeran says artists struggling to make money often lack entrepreneurial skills. Scaling a business requires sales, marketing, and operations, not just creative talent. If you only want to make art, freelance or work for someone else instead.
If you're an artist who doesn't necessarily know how to run their business and you're not making the money that you want to make, it's because you're lacking a specific it's because you're lacking a specific skill set in entrepreneurship. And so there are two different things. There's artists and there's entrepreneurs. There's people who know how to run and scale a business, and then there's people who know how to create beautiful looking things. And you can have both skills, but you have to admit that if you want to scale a business, you're going to have to learn how to be an entrepreneur as well. If you want to be just artistic and creative, then that's something where you should just go become a freelancer and work in someone else's company. If you don't want to deal with the sales, the marketing, and the operation side of running and scaling an actual business.
