A short advice video by Eric Deeran explaining why clients frequently say "We don't have the budget" for video projects: because they don't perceive a clear ROI. Deeran argues that sellers must demonstrate how investing in video will produce measurable returns (e.g., put in $1 to get $2 out) so clients will allocate budget rather than postpone the project.
Here's why clients say we don't have the budget for your video project. I know that's frustrating, but here's why. It's something that we see time and time again. Clients don't have the budget. They push you to next month, next quarter, next year. And a lot of times you could feel like you're hitting a wall because no one says yes. Here's the reason why they don't see an ROI in working with you and shooting the content that you want to shoot. And when they don't see an roi, they don't find the budget. Imagine if they did see the ROI though. Like if you could put in $1 and get $2 out, you would spend $1 as much as you could. It's the same thing. You have to focus on the results and how by investing in this video package they're going to get a result in their business and they're going to make an ROI.
