A short YouTube video by Eric Deeran arguing that videographers get stuck because they spend too much time editing instead of growing the business. The speaker diagnoses the problem (editing consumes owner time) and recommends outsourcing editing so owners can focus on money-making activities—lead generation, sales calls, and closing deals—and reinvest profits to scale.
Here's why editing is keeping you stuck in your video business. And it's because what most videographers and most video business owners are doing is they're spending all of their time actually editing, whereas they should be spending all of their time making more money. And so the goal with a video business is to make it a business and make more money, not spend all of your time in the business. So you have to hire people to edit for you. So then you can spend your time on money making activities like generating more leads, taking more sales calls, closing more deals, so then you can make more money in the business to then put back in.
