A short coaching-style YouTube video by Eric Deeran arguing that videographers are kept 'stuck' because they spend excessive time editing instead of running and scaling their business. The speaker frames editing as non–money-making work and prescribes hiring editors so owners can focus on lead generation, sales calls, and closing deals to grow revenue and reinvest in the business.
Here's why editing is keeping you stuck in your video business. And it's because what most videographers and most video business owners are doing is they're spending all of their time actually editing, whereas they should be spending all of their time making more money. And so the goal with a video business is to make it a business and make more money, not spend all of your time in the business. So you have to hire people to edit for you. So then you can spend your time on money making activities like generating more leads, taking more sales calls, closing more deals, so then you can make more money in the business to then put back in.
