A short YouTube transcript excerpt advising creators/agency owners to raise their prices and move to the premium end of the market. The speaker argues that higher prices cause better client results because premium clients already have budgets, teams, and implementation pathways; the speaker recommends testing price increases despite fear of losing some clients.
And I think for a lot of people, they are scared that they're going to lose people. And the reality is, like, you will, you will lose people, but you don't want to work with everybody. It's easier to operate at the higher end in the premium side of the marketplace than operate in the lower end when you have to deal with all these low ticket clients who want the world but don't want to pay anything for it. And even doing it in my own business, when I increased prices, client results actually got better because I was working with people who already had a budget set aside, already had a team set aside to help with this, already already had implementation pathways for the videos that I was going to create. And so I think for a lot of people, they get scared of doing that, scared of increasing the price point. And I'm just here to tell you, like, just test it.
