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Why inbound is better than outbound...

13 Jul 2024 · 1 min

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A short YouTube video by Eric Deeran arguing that outbound marketing (cold calling, networking events, cold DMs) requires high volume (about 50–100 outreach attempts per day) for low conversion (roughly 5% success), producing only a handful (~5) of interested conversations — making it inefficient. The speaker recommends implementing an inbound system instead, which clients prefer for better return on effort.

Questions this video answers

About 50 to 100 per day.

About 5%.

About five conversations.

Chapters

Get me wrong, this can definitely work. But the problem with Outbound is you're doing a lot of cold calling networking events. Events. You're doing cold DMs. And on top of that, you have to do for this to really work, you have to do about 50 to 100 of these per day to see typically about 5% of that to work. Right. So 5% of that should typically work. And then that's going to leave you with about five conversations of people who are actually interested saying that outbound doesn't work. I'm just saying that I don't prefer using Outbound because it's a lot of work upfront for. For not a lot of return here. So what I prefer to do and what our clients prefer to do is implement an inbound system.