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Why inbound is better than outbound...

6 Jul 2024 · 1 min

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0:37

Short YouTube video segment (Eric Deeran - Master Filmmaker) arguing that outbound marketing (cold calls, networking events, cold DMs) requires a high volume of outreach—about 50–100 attempts per day—with an approximate 5% success rate, leaving roughly five interested conversations; speaker therefore prefers implementing inbound systems as a more efficient alternative.

Questions this video answers

About 50 to 100 per day.

About 5% (yielding roughly five interested conversations from 100 attempts).

Chapters

Get me wrong, this can definitely work. But the problem with Outbound is you're doing a lot of cold calling networking events. Events. You're doing cold DMs. And on top of that, you have to do for this to really work, you have to do about 50 to 100 of these per day to see typically about 5% of that to work. Right. So 5% of that should typically work. And then that's going to leave you with about five conversations of people who are actually interested saying that outbound doesn't work. I'm just saying that I don't prefer using Outbound because it's a lot of work upfront for. For not a lot of return here. So what I prefer to do and what our clients prefer to do is implement an inbound system.