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Why inbound is better than outbound...

29 Jun 2024 · 1 min

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YouTube video by Eric Deeran arguing that outbound marketing (cold calling, cold DMs, networking events) requires high upfront effort—about 50–100 outreach attempts per day—with a roughly 5% success rate, leaving only a few interested conversations. The speaker and their clients prefer implementing inbound systems as a more efficient alternative. Uploaded June 29, 2024.

Questions this video answers

About 50 to 100 per day.

Approximately 5%.

Chapters

Get me wrong, this can definitely work. But the problem with Outbound is you're doing a lot of cold calling networking events. Events. You're doing cold DMs. And on top of that, you have to do for this to really work, you have to do about 50 to 100 of these per day to see typically about 5% of that to work. Right. So 5% of that should typically work. And then that's going to leave you with about five conversations of people who are actually interested saying that outbound doesn't work. I'm just saying that I don't prefer using Outbound because it's a lot of work upfront for. For not a lot of return here. So what I prefer to do and what our clients prefer to do is implement an inbound system.