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Why less clients paying you more is better

19 Jul 2024 · 1 min

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0:37

Short advice clip (Eric Deeran) arguing that having fewer clients who pay more is preferable to many low-paying clients. Uses a numeric example: to make $15,000/month you could have 3 clients paying $5,000 each or 15 clients paying $1,000 per video. Recommends securing clients on retainers (recurring monthly payments) and charging higher rates because higher-paying clients are better customers, increase income, and reduce the number of clients you must manage.

Questions this video answers

$15,000 per month.

3 clients paying $5,000 each.

15 clients paying $1,000 each.

Chapters

Having less clients pay you more is always better than more clients paying you less. Because if you wanted to hit $15,000 a month, you would just need 3 clients paying you 5k a month. But if you were charging $1,000 a video, then that would take you 15 clients to hit that same amount of money. And so would you rather have three clients or 15 clients? Obvious answer is going to be three. And when you get them on a retainer, they pay you every single month as opposed to just they do one video with you and then they stop paying you. And that's why retainers are so important. And charging higher rates is more important as well, because a you get a better customer and b you make more money and c you have to take on less clients.